Adrian Voce is a writer, campaigner and consultant specialising
in policy, planning and funding for children's play.
He was the main government advisor on the Play Strategy (2008).
As Director of Play England, he played the key role in securing almost £350m of
public funding for children's play; an investment that saw an increase of
almost 8 per cent over just one year in the level of satisfaction with local
play provision expressed by children in England. He led the support for
councils to build 3000 new play areas and 30 staffed adventure playgrounds;
improving provision in the process through the production of groundbreaking new
guidance in planning, design and risk management in children's play.
Previously, after a long career as a playworker, Adrian was the
first director of London Play (1998-2004), securing policy commitments for
children's play from the London Mayor and drafting the Mayor's guidance on play
strategies for the London Boroughs. Under his leadership, London Play built a
number of successful independent play associations and developed the gold
standard for quality assurance in staffed play provision in England: Quality in
Adrian has produced a number of other influential publications
and appeared often in the national media speaking and writing about play
policy. He was awarded an OBE in 2011, for services to
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